5 Best Pendo alternatives and competitors for 2025

Is your organization struggling with Pendo’s scalability, limited analytics, or steep learning curve? You’re not alone.

Many businesses are realizing that while Pendo has its strengths, it may not always be the right fit for their unique needs. Issues like a complicated interface, limited customization, and frustrations with data accuracy are common complaints. And with the price tag often outweighing the value delivered, it’s no surprise that organizations are beginning to seek out alternatives.

But here’s the good news: you don’t have to settle for less. You’re in the right place if you’ve grappled with these challenges.

In this article, we’ll dive into some of the top Pendo alternatives so you can discover a digital adoption platform (DAP) that genuinely works for your team.

Pendo in a Nutshell

Pendo’s ability to provide deep insights into user behavior and help organizations drive seamless product adoption has made it a go-to solution for many.

Pendo enhances product experience through in-app guides for onboarding, real-time user feedback via surveys, and advanced analytics to track user behavior. It also offers product roadmaps for team alignment, AI-powered features for personalized interactions, and Session Replay to identify friction points in user journeys.

 

5 Reasons to Look for Pendo Alternatives

While Pendo offers powerful features, it’s not without its drawbacks. Here are five key areas where it falls short, making it less suitable for some businesses.

Reason #1: Hefty Price Tag and Unpredictable Costs

Pendo’s pricing structure for monthly active users (MAU) is notoriously opaque, making it difficult for businesses to forecast costs accurately as they scale. While the free plan offers basic functionality, it comes with significant limitations.

Advanced features, such as session replay, Pendo Feedback, and experiments, are locked behind higher-tier packages, which can drive up costs unexpectedly.

 

Reviews suggest that prices for single-product plans can start around $20,000 per year and easily exceed $40,000 for higher-tier plans, making it a hefty investment for many businesses.

The free plan offers limited functionality, accommodating only 500 MAUs and basic features, which might be sufficient for small startups but quickly becomes restrictive as you scale. If you need to move beyond this, you’ll consider upgrading to Pendo’s Starter plan, which starts at $7,000 per year for just 2,000 MAUs.

As your product grows, the cost can rise rapidly. For example, reaching 10,000 MAUs on the Starter plan could set you back up to $35,000 annually, and additional fees for extra features, integrations, and support can quickly make Pendo an expensive proposition.

With competitors offering similar capabilities at a much lower price point, Pendo’s pricing structure can make it a tough sell for businesses aiming to keep their tech stack efficient and cost-effective.

Reason #2: Pendo’s Data Delay Holds You Back

Why wait an hour for data? Pendo’s analytics delay means you can’t act on user behavior in real time.

Pendo’s data update cycle takes up to an hour, with an additional 15-minute delay depending on internet traffic. This means there could be a gap between actual user activity and the data you see, making it difficult to trigger in-app guides and surveys or respond to user actions as they happen.

Reason #3: Limited Customization Options for User Engagement

While Pendo’s in-app guides (like tooltips, banners, and polls) support onboarding, the platform lacks variety and flexibility. With just four basic UI patterns available, customization options are limited.

This restricts your ability to create more dynamic, personalized user journeys without relying on coding, a significant limitation for non-technical teams. For more complex onboarding and engagement flows, the lack of robust customization options could slow adoption and leave users with a less-than-optimal experience.

Reason #4: Steep Learning Curve

Pendo’s feature set, while powerful, leads to a steep learning curve for teams without technical expertise.

According to user feedback, many find the setup and user interface difficult to navigate, requiring substantial training or ongoing support.

The time and resources spent on onboarding and customization can delay time-to-value, especially for non-technical teams that can’t dedicate themselves to the platform’s complexities.

Reason #5: Not Designed for Internal Software Adoption

Pendo was initially designed for customer-facing applications, whereas platforms like Apty were built to support both customer and internal use cases.

These Pendo competitors offer more comprehensive features for digital enablement and IT teams, helping drive the adoption of internal software.

Additionally, Pendo lacks compatibility with desktop applications, which are often crucial in industries that require high compliance and security. If you’re seeking a tool to drive the adoption of internal systems like CRM or ERP, Pendo may not be the ideal choice.

5 Pendo Alternatives You’ll Want to Check Out

Now that we’ve unpacked Pendo—its core features and limitations—it’s time to consider other options.

Whether you’re seeking more flexibility, cost efficiency, or specialized tools for internal adoption, options can give you the features you need without compromises. Let’s take a look at some of the best choices out there.

 

Best Pendo Alternatives in 2025

1. Apty
2. Whatfix
3. Walkme
4. Appcues
5. Userlane

1. Apty

💡 Best-Suited: For growing organizations seeking a comprehensive, no-code digital adoption platform that supports technical and non-technical users. It’s particularly effective for businesses undergoing digital transformation initiatives, offering seamless integration with existing tools and platforms. Its interactive onboarding and workflow creation features make it a strong choice for enterprises looking to drive software adoption and user engagement while maintaining operational efficiency.

Apty is a leading DAP designed to empower enterprises to successfully onboard and adopt software across their organizations. Offering customizable in-app guidance, data-driven insights, and self-service support, Apty focuses on streamlining employee training, improving software utilization, and ensuring business process compliance.

Additionally Apty offers a centralized dashboard—Apty PULSE—that  tracks software adoption, usage, and user behavior to identify inefficiencies and improvement opportunities.

It eliminates the need for traditional training methods and creates a seamless user experience, ultimately driving software adoption rates and organizational efficiency.

Apty Key Features

• In-App Guidance: Provides step-by-step, contextual guidance directly within the software, ensuring employees complete tasks correctly and efficiently.
• Customizable Training: Allows organizations to tailor training to specific employee needs based on user roles, departments, and more, ensuring personalized learning paths and increased adoption.
• Self-Service Support: Enables employees to resolve issues quickly without external support, reinforcing training and reducing costs associated with trainers or IT support.
• Data-Driven Insights: Leverages AI-driven analytics for actionable insights into software usage and pinpoint areas for improvement.
• Business Process Compliance: Ensures employees adhere to policies, laws, and internal regulations by guiding them through workflows and validating their data entry in real time.
• Cross-Application User Experience: Simplifies workflows involving multiple applications, offering consistent guidance and a seamless experience across different software tools.

Apty Pros 

• Apty is intuitive for technical and non-technical users with a browser extension making navigation and workflow creation seamless. (G2)
• Interactive onboarding features lower entry barriers for users and enhances their understanding of essential functionalities, boosting adoption rates. (G2)
• The support team is highly responsive and proactive. They consistently resolve issues quickly and provide expert guidance during implementation. (G2)

Apty Cons 

• Some users say asset export functionality occasionally misses elements like screenshots, requiring additional manual effort to ensure content accuracy. (G2)
• While the platform is user-friendly, some users say building content during the initial stages has a learning curve. (G2)

Apty Ratings

• G2: 4.7/5 (134 reviews)
• Gartner: 4.5/5 (12 reviews)

2. Whatfix

💡 Best-Suited: This is for organizations looking for a more versatile and feature-rich solution for product onboarding, user engagement, and support. It has become an effective alternative to Pendo, offering greater internal DAP use case capabilities, including seamless integrations and advanced product analytics.

Whatfix helps organizations maximize the value of their customer-facing and internal software.

Unlike Pendo, which primarily focuses on product analytics, Whatfix offers a suite of tools to improve user experience, onboarding, and internal software adoption. It provides a no-code editor that enables teams to create in-app guidance, self-help support, and dynamic onboarding flows for customers and employees.

Whatfix Key Features

• No-Code Editor: Easily create and deploy in-app guidance, walkthroughs, and onboarding flows without needing coding expertise.

• Codeless Event Tracking and Product Analytics: Track product usage, map user journeys, identify friction areas, and analyze product interactions with minimal coding required.

• Contextual Self-Help Menu: Provide users with relevant resources based on their role and location within the app, including FAQs, knowledge bases, help desks, and third-party links.

• In-App Quizzes: Gamify learning and engagement using in-app quizzes to gauge user retention and understanding.

Whatfix Pros

• Easy integrations with major enterprise platforms like Salesforce, Workday, and custom apps.(G2)
• Provides exceptional support that has reduced training costs and enhanced user engagement across the organization.(G2)
•  Easily set up task lists and flows to guide new users through the platform.(G2)

Whatfix Cons

• Users often find the platform’s interface complex, leading to frustration and a need for better usability. (G2)
• Navigation and design are frequently described as difficult to navigate. (G2)

Whatfix Ratings

• G2: 4.6/5 (358 reviews)
• Gartner: 4.5/5 (189 reviews)

3.WalkMe

💡 Best-Suited: For large organizations or enterprises that need a robust digital adoption solution. It’s well-suited for those seeking detailed in-app guidance, workflow automation, and advanced analytics to drive product adoption. However, it’s particularly effective for employee onboarding and integration with complex systems, making it an excellent choice for businesses focused on internal tool adoption and digital transformation.

WalkMe is a cloud-based DAP that drives user adoption, enhances onboarding experiences, and optimizes workflows. Initially focused on employee training and onboarding, it has evolved to serve customer-facing use cases.

The platform provides various tools to guide users through complex applications and automate repetitive tasks. WalkMe’s features enable organizations to improve product engagement, integrate seamlessly with other software, and leverage analytics to optimize user experiences.

WalkMe Key Features

• In-App Walkthroughs & Guides: Offer interactive product tours and step-by-step guides to help users understand how to use the product. This ensures users can easily navigate key features, contributing to improved onboarding and product adoption.
• Analytics & Reporting: Access robust analytics tools to track user behavior, feature adoption, and onboarding success. With in-depth insights, teams can analyze engagement, conversion rates, and overall product usage to refine strategies.
• Self-Service Support: Leverage searchable knowledge bases and FAQs, enabling users to troubleshoot and find solutions independently without contacting customer support.
• Automation and Integration: Automate repetitive tasks, such as form submissions and data entry, and integrates with enterprise tools like Salesforce and HubSpot. This helps streamline processes and improve productivity.
• Tooltips and Contextual Nudges: Provide contextual guidance, including tooltips and nudges, to provide real-time assistance and prompt users to take action at the right time, reducing friction and improving user experience.

Walkme Pros

• It is easy to create in-app engagements after a moderate learning curve. (G2)
• The platform workflows and automates repetitive tasks, such as onboarding. (G2)
• There’s a helpful network of experts and partners available for support. (G2)

Walkme Cons

• The performance of applications integrated with Walkme can slow down, especially when there are extensive guidance overlays in use. (G2)
• Setting up integrations can be on complex websites or applications. (G2)
• There is a steep learning curve, especially when first setting up and customizing the platform. (G2)

Walkme Ratings

• G2: 4.5/5 (470 reviews)
• Gartner: 4.5/5 (135 reviews)

4. Appcues

💡 Best-Suited: For SaaS product managers and teams looking for a no-code platform to create user onboarding experiences, feature announcements, and feedback collection within their web or mobile applications. Nevertheless, due to its scaling costs, it may not be the best choice for teams needing cross-application guidance or support for desktop apps or those with large MAUs.

Appcues helps product managers build and optimize user onboarding experiences, product tours, and feature announcements. It provides a no-code editor to create in-app content for user onboarding, feature updates, and feedback collection, catering to SaaS and mobile applications.

While Appcues enables product teams to develop in-app experiences without technical expertise, its learning curve and pricing structure may not be ideal for all use cases.

Appcues Key Features

• User Onboarding: Build and launch product tours, task lists, and new user onboarding flows.
• Feature Announcements: Create pop-ups, beacons, and tooltips to highlight new features or updates.
• Feedback Surveys: Collect feedback with free response, Likert scale, and multi-choice surveys.
• Analytics: Track user engagement and onboarding performance to optimize in-app experiences.
• No-Code Editor: Empower non-technical teams to create in-app content and engage users without needing engineering resources.
• Integration: Connect with popular tools for seamless onboarding and engagement across SaaS applications.

Appcues Pros

• The no-code editor offers a seamless user experience with an intuitive setup process that requires minimal development involvement. (G2)
• Customer support is responsive and timely. (G2)
• Tracking clicks and flows within the DAP is easy and seamless. (G2)

Appcues Cons

• The price is on the higher side for smaller teams or startups. A more flexible pricing model would make it more accessible for businesses in the early stages of scaling their onboarding efforts. (G2)
• Users feel that while Appcues offers useful templates, more design flexibility and customization options would improve their experience. (G2)
• It lacks organizing features for scenarios that have many flows, making it hard to stay organized. (G2)

Appcues Ratings

• G2: 4.6/5 (328 reviews) 
• Gartner: 4.3/5 (7 reviews)

5.Userlane

💡 Best-Suited: For organizations seeking a straightforward, no-code solution to drive software adoption for web-based SaaS applications and streamline employee onboarding. It’s ideal for companies focusing on end-user enablement in a simple web environment but not suited for complex workflows, desktop apps, or those needing advanced customization.

Userlane helps enterprises drive software adoption for internal applications. It provides in-app guidance, analytics, and SaaS management for mission-critical enterprise software like CRMs, ERPs, and human capital management (HCM).

Through its no-code editor and engagement suite, Userlane focuses on simplifying user onboarding, digital transformation, and change management.

Userlane Key Features

• In-App Engagement Suite: create interactive guidance and support for end-users, enhancing user onboarding and learning with a no-code editor.
• App Discovery: Track tool usage, optimize licenses, and reduce shadow IT teams without additional effort.
• HEART Analytics: Identify friction points in workflows and software experiences with the analytics feature for Happiness, Engagement, Adoption, Retention, and Task (HEART) success.
• SaaS & Workflow Optimization: Streamline internal application processes and enhance employee enablement.

Userlane Pros

• Allows easy creation of in-app guidance and training. (G2)
• Strong focus on improving software adoption and productivity for internal users. (Userlane)

Userlane Cons

• Some users have reported a clunky user experience, particularly when switching between the portal and the editor. (G2)
• Limited customization and branding within the application. (Capterra)

Userlane Ratings

• G2: 4.7./5 (81 reviews)
• Gartner: 4.4 (26 ratings)

Why Apty is the Best Pendo Alternative

Apty emerges as a powerful and cost-effective alternative to Pendo. While Pendo is known for its broad capabilities, Apty delivers highly intuitive, no-code tools tailored to enhance employee engagement and product usage.

Apty offers seamless in-app guidance, interactive product tours, and personalized onboarding flows that are easy for technical and non-technical users to implement. A standout feature, Apty PULSE, silently measures user and process engagement across high-value, multi-application business processes.

It’s designed to drive efficiency and enhance the user experience while integrating smoothly with your existing tech stack, ensuring minimal disruption.

Suppose you’re looking for an affordable, user-friendly, and highly effective solution to accelerate product adoption, improve employee experience, and enhance digital transformation. In that case, Apty is your go-to alternative to Pendo.

Make the smart choice. Book a demo with Apty and ensure a seamless digital journey for your teams!